"You've got 34 themes that could possibly show up in your top 5 strengths. Essentially they are your talents, they form your talent DNA, and you can work on those top 5 talents in order to make them your strengths. And that's the whole idea, that you should really focus on your strengths and not forget your weaknesses but not focus on them." In today's episode Kaity is joined by Amy Pettingill, a Clifton Strengths & accountability coach. Using the CliftonStrengths Assessment, Amy helps individuals unlock, understand and unleash their natural born gifts and talents. With a bold vision to live in a world where EVERYONE knows their strengths, Amy lives, loves and leads using her own strengths to encourage others to do the same. If there is one thing Amy knows for sure, it is that discovering her own strengths transformed her life for the better and for good and she wishes the same for others too! Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •What gave Amy the confidence to go out on her own in 2020 •What is the Clifton Strengths assessment •Rethinking our approach to strengths •How to use them as an individual •How to use them as an employer / entrepreneur •Why knowing our talents / strengths is helpful RESOURCES: •Amy Pettingill Website •Amy Pettingill on Instagram •Kaity on Instagram •Kaity Griffin website •Google Ads Course: kaitygriffin.com/profitable-promotion