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Smart Marketing Made Easy (with Jason Pantana)
Jason Pantana
15 episodes
1 week ago
Marketing is the documentary of your business It's ๐’˜๐’‰๐’‚๐’• you do, ๐’˜๐’‰๐’š you do it, and ๐’‰๐’๐’˜ you do differently from your competition. In ๐š‚๐š–๐šŠ๐š›๐š ๐™ผ๐šŠ๐š›๐š”๐šŽ๐š๐š’๐š—๐š ๐™ผ๐šŠ๐š๐šŽ ๐™ด๐šŠ๐šœ๐šข, business and marketing coach, Jason Pantana, of Tom Ferry International (the world's leading real estate coaching program), explores all-things marketing: social media strategy, digital advertising, and more. The marketing landscape is evolving -- and this show is dedicated to equipping professionals with the tools/knowledge they need to stay current, competitive, and, above all, successful.
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Marketing
Business
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All content for Smart Marketing Made Easy (with Jason Pantana) is the property of Jason Pantana and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing is the documentary of your business It's ๐’˜๐’‰๐’‚๐’• you do, ๐’˜๐’‰๐’š you do it, and ๐’‰๐’๐’˜ you do differently from your competition. In ๐š‚๐š–๐šŠ๐š›๐š ๐™ผ๐šŠ๐š›๐š”๐šŽ๐š๐š’๐š—๐š ๐™ผ๐šŠ๐š๐šŽ ๐™ด๐šŠ๐šœ๐šข, business and marketing coach, Jason Pantana, of Tom Ferry International (the world's leading real estate coaching program), explores all-things marketing: social media strategy, digital advertising, and more. The marketing landscape is evolving -- and this show is dedicated to equipping professionals with the tools/knowledge they need to stay current, competitive, and, above all, successful.
Show more...
Marketing
Business
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Sales and Marketing Automation (for Real Estate Professionals) | Marketing Stream๐ŸŽ™ (002)
Smart Marketing Made Easy (with Jason Pantana)
48 minutes 45 seconds
4 years ago
Sales and Marketing Automation (for Real Estate Professionals) | Marketing Stream๐ŸŽ™ (002)

Real estate is (and will remain) a relationship business -- a quote-unquote, โ€œ๐‘ฐ ๐’•๐’“๐’–๐’”๐’• ๐’š๐’๐’–,โ€ business. For instance, referrals and repeat business by way of oneโ€™s past clients, sphere-of-influence contacts, or would-be buyers and sellers (leads) in search of credible/reliable real estate professionals.  

The question is, from a marketing standpoint, how do you SCALE relationships? Short answer:  AUTOMATION.  

Leads are easy; conversion is hardโ€”and, candidly, Iโ€™m tired of watching quality agents throw good money after bad generating more and more leads that never (flipping) convert. Itโ€™s a serious problem.  

The distance between generating a lead and procuring a client is a long gap. In order to close that gap, youโ€™ve gotta build relationshipsโ€”and to build relationships, you have to stay in communication. But how do you do that at scale? Once again:  AUTOMATION.  

Your real estate business needs smart, practical sales and marketing automations to scale up -- which is exactly why, in todayโ€™s episode, Iโ€™m talking with sales and marketing automation expert, Jessie Beaudoin, the CEO/Founder of CallAction, a service/software providing sales and marketing automation solutions for, predominately, real estate professionals.   

Grab your notes ๐Ÿ“‹ and strap in for ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฆ๐˜๐—ฟ๐—ฒ๐—ฎ๐—บ, ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐Ÿฌ๐Ÿฌ๐Ÿฎ.

------------  

Keep up with me and what's new on my other channels:  

โ€ข https://JasonPantana.comโ€‹
โ€ข https://Instagram.com/JasonPantanaโ€‹
โ€ข https://Facebook.com/JasonPantanaโ€‹
โ€ข https://LinkedIn/in/JasonPantanaโ€‹
โ€ข https://Twitter.com/JasonPantanaโ€‹

Smart Marketing Made Easy (with Jason Pantana)
Marketing is the documentary of your business It's ๐’˜๐’‰๐’‚๐’• you do, ๐’˜๐’‰๐’š you do it, and ๐’‰๐’๐’˜ you do differently from your competition. In ๐š‚๐š–๐šŠ๐š›๐š ๐™ผ๐šŠ๐š›๐š”๐šŽ๐š๐š’๐š—๐š ๐™ผ๐šŠ๐š๐šŽ ๐™ด๐šŠ๐šœ๐šข, business and marketing coach, Jason Pantana, of Tom Ferry International (the world's leading real estate coaching program), explores all-things marketing: social media strategy, digital advertising, and more. The marketing landscape is evolving -- and this show is dedicated to equipping professionals with the tools/knowledge they need to stay current, competitive, and, above all, successful.