Google is implementing the biggest fundamental change to its business model in 25 years, a necessary adaptation driven by tools like Chat GPT, which hit 700 million active users in just three years. This massive shift involves fully integrating ads into Google’s new AI mode, a move that could completely rewrite the future of online business. The premise that built Google's $200 billion search revenue—typing a keyword and clicking a link—is being shaken up. The AI mode encourages conversations, providing rich intent signals that are 10 times stronger than traditional searches. You will learn why keywords are now "dead" as Google transitions to intent-based targeting, where ads trigger based on the full conversational context, not just simple terms. Furthermore, the AI is becoming "agentic," capable of completing purchases and reservations on behalf of the customer, potentially meaning your customer might never actually visit your website. Success in this new world depends on turning your Google Ads account into an AI training system. This means feeding the system high-quality data, focusing on "feed hygiene," and ensuring your entire digital footprint—including your website copy, reviews, and social media posts—is comprehensive, as Google's AI is analyzing all of it to decide when to serve your ad. Discover the new playbook that allows early movers to dominate their markets and gain a massive, compounding competitive advantage before your rivals even adapt