Episode 74: Smart Habits for Your Social Media Presence with Kelsey Frick In our latest episode, we’re talking about some smart habits related to developing and maintaining a social media presence for your business. Besides coming up with ideas for content, it can be hard to stay consistent when it comes to marketing your business on social media. That’s why we invited a colleague who we think has great insights to share on this topic to join this conversation, and we’re excited to hear her tips. We are thrilled to be joined by Kelsey Frick. Kelsey is a freelance translation account manager, French-to-English subtitler, and social media consultant. After working as a project manager in the T&I industry for 5 years, Kelsey went freelance in the middle of the pandemic and found success by marketing herself on LinkedIn with TikTok-style content and outreach to other translators. Tune in to hear our conversation on: • What services Kelsey offers and how her freelance career has evolved over time • What smart habits have been crucial in her career, and how she decides which aspect of her business needs more attention right now • What boundaries she sets in her professional life and how she maintains them • What social media platforms Kelsey focuses on, and how she built her expertise in this field • Why she thinks it’s important for freelance translators and interpreters to have a social media presence • How she feels about posting for and connecting with colleagues versus communicating with clients • How she stays on top of social media marketing without letting it take over her day • What translators and interpreters tend to do well when it comes to social media, in addition to common mistakes • The myths or misconceptions about social media presence that Kelsey would like to set straight • What smart habits freelance translators and interpreters can apply to have a consistent and authentic social media presence • Kelsey’s top tips for social media presence Resources we mentioned in this episode: • Our next virtual business retreat with a special guest, Dorothee Racette • Follow Kelsey on LinkedIn and Instagram • Canva • To get Kelsey’s downloadable list of 30 social media content ideas for our listeners, sign up for our emails on our website! See the full list of links and resources for this episode: https://smarthabitsfortranslators.com/podcast-episodes/74