This podcast provides a comprehensive guide for Chief Technology Officers (CTOs) on how to define a clear and effective digital transformation strategy. It delves into popular frameworks such as OKRs, Lean Methodology, ESAD, TIME, and 4DX, offering practical steps, real-world examples from companies like Slack, Shopify, GE, Netflix, Salesforce, and Dell, and supporting statistics. The article outlines a six-step approach for CTOs to set a vision, eliminate waste, optimise core systems, automate and innovate, execute with precision, and iterate for continuous improvement. It emphasises the mission-critical nature of a clear strategy for CTOs to drive value and keep their companies competitive in the face of accelerating digital change.