Current Events Episode

In Episode 15 of Small Talk Sucks, we dive into seismic shifts within the music industry, spotlighting HYBE Corporation’s meteoric rise and their unprecedented expansion strategy. Known initially for BTS, HYBE has been acquiring major U.S. assets, positioning themselves as a formidable force among the Big Four labels. We discuss HYBE’s acquisition spree, including stakes in Big Machine, Atlas, and QC, and their partnerships with industry powerhouses like Scooter Braun and Geffen. The episode explores how HYBE’s catalog acquisitions set the stage for a future where AI-driven technology reshapes music creation, offering possibilities like digital twins and remixing legendary artists across eras. We debate the ethical and creative questions of AI, whether tech advancements are “cheating,” and how catalog ownership strategies align with evolving consumer tastes. Additionally, we touch on shifting consumption patterns, with listeners moving towards AI-curated and algorithm-driven music. Beyond HYBE, we dissect Justin Bieber’s catalog sale, the financial toll of fame, and the overlooked costs of living in the public eye. Closing with Starbucks’ decline and the power of behavioral science in brand loyalty, this episode unpacks the intersections of music, tech, and culture—and how they’re reshaping today’s entertainment landscape.