In this 236th Episode of the Small Scale Life Podcast, Adam Rick leads the way as he discusses how to find your first customer when launching a small business or even a podcast. To do this, Adam relates finding customers to fishing in a northern lake for big walleyes. It wasn't easy, but they ended up catching some massive fish after striking out for two days! The same thing happens in business.....

The parallels are very obvious and make a lot of sense as he walks us through a story about his fishing experience in the Great White North. After two hard days of fishing, his group found the right spot holding the right fish, used the right bait, and kept at it until they caught some beautiful monster walleyes. It took persistence and the right amount of work to land those big fish, and the same process can be used to land your ideal client.

It isn't easy. Sometimes it is a lot of hard work and isn't fun. The lake is full of other hungry fishermen that are trying to load their stringers with keepers, and it's up to us to read the lake, understand the behavior of the fish, go where they are and keep on casting (or jigging).

For links, support and show notes about the 10 Steps for How to Find Your First Customer and some more of my thoughts on the RFK Fast Food scandal, check out my post at smallscalelife.com.

Special Guest: Adam Rick.