Small Press, Big Ideas is a podcast about the business of local news and community journalism in the US. Host Paul Gewuerz interviews entrepreneurs and journalists in the field to get their take on what's working, what isn't, and how local publishers can thrive in today's rapidly changing media landscape.
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Small Press, Big Ideas is a podcast about the business of local news and community journalism in the US. Host Paul Gewuerz interviews entrepreneurs and journalists in the field to get their take on what's working, what isn't, and how local publishers can thrive in today's rapidly changing media landscape.
In this episode, Paul talks with TJ Larkin, the publisher behind Larkin Media and the creator of 14 hyperlocal newsletters (and counting). TJ shares his unexpected journey from a family insurance business to becoming a driving force in the revival of community driven media.
They explore why email newsletters are uniquely powerful for local engagement, TJ's data driven growth and monetization strategies, and how local entrepreneurs can transform newsletters into full fledged local media businesses.
Links:
Inbox Famous
TJ Larkin - LinkedIn
TJ Larkin - X/Twitter
Local Newsletter Insider
Larkin Media
Leander Scoop
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This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. LocalPod.co
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Small Press, Big Ideas
Small Press, Big Ideas is a podcast about the business of local news and community journalism in the US. Host Paul Gewuerz interviews entrepreneurs and journalists in the field to get their take on what's working, what isn't, and how local publishers can thrive in today's rapidly changing media landscape.
