Small Press, Big Ideas is a podcast about the business of local news and community journalism in the US. Host Paul Gewuerz interviews entrepreneurs and journalists in the field to get their take on what's working, what isn't, and how local publishers can thrive in today's rapidly changing media landscape.
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Small Press, Big Ideas is a podcast about the business of local news and community journalism in the US. Host Paul Gewuerz interviews entrepreneurs and journalists in the field to get their take on what's working, what isn't, and how local publishers can thrive in today's rapidly changing media landscape.
How Local Publishers Can Compete with Google and Meta
Small Press, Big Ideas
47 minutes
8 months ago
How Local Publishers Can Compete with Google and Meta
This week Paul is joined by Kenny Katzgrau, Founder and CEO of Broadstreet and Publisher of Red Bank Green.
Kenny tells the story of his journey from software development to digital advertising and local publishing. They explore the challenges faced by local publishers and how Broadstreet aims to support them by providing effective advertising solutions. The conversation also touches on the importance of understanding local businesses' needs and fostering community engagement.
Links:
Broadstreet
Red Bank Green
Kenny Katzgrau - LinkedIn
Register for Broadstreet's March 12th webinar, "How to Sell Digital Advertising in 30 Minutes": https://us02web.zoom.us/webinar/register/6117405700167/WN_5sUfz4LvSwyj5KmdnklCbQ
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Small Press, Big Ideas
Small Press, Big Ideas is a podcast about the business of local news and community journalism in the US. Host Paul Gewuerz interviews entrepreneurs and journalists in the field to get their take on what's working, what isn't, and how local publishers can thrive in today's rapidly changing media landscape.
