Love it or hate it, social media is one of the most powerful (and free!) tools for growing your business. But with so many platforms, trends, and algorithms—it can feel overwhelming fast.In this episode of Small Business Talk, Adam Steiner, a home designer and firm owner, and Evan Costas, a restaurant owner and manager, break down what’s actually working in social media for small, local businesses—and what’s just noise.We cover:📱 Choosing the right platform for your business🧠 How to stay consistent without burning out💬 Content ideas that connect with your community📈 What metrics actually matter (spoiler: it's not always followers)🚫 Common mistakes small business owners make on socialWhether you’re just getting started or trying to level up your online presence, this episode is packed with real-world tips from two business owners in the trenches.💬 What’s your go-to platform for business? Let us know in the comments!👍 Liked this episode? Tap the thumbs up & subscribe for more small biz insights.🎧 Available on Spotify, Apple Podcasts, and everywhere you listen.📲 Follow us on Instagram @smallbusinesstalkpodcast for bonus tips & behind the scenes!