The Business Case for Putting Sales Over Marketing (Bonus EP57)

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Small Business Sweet Spot

Barb Davids

153 episodes

8 hours ago

If you're like a lot of small business owners that I work with, you might be feeling a little lost when it comes to SEO and content marketing. Maybe you even tried some things that you found online, but you're not seeing results yet, or you aren't sure like what really works for your business. Welcome to the Small Business Sweet Spot. I'm Barb Davids, and I'm here to help you get more website, traffic and leads with simple, actionable SEO and content strategies. In each episode, I share tips and tactics and talk with other business owners who help us grow both in our business and in life.

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The Business Case for Putting Sales Over Marketing (Bonus EP57)

Small Business Sweet Spot

40 minutes 50 seconds

2 months ago

The Business Case for Putting Sales Over Marketing (Bonus EP57)

In this episode I chat with Rael Bricker, a seasoned business owner living in Perth, Australia. He starts with the essential aspect of prioritizing sales over marketing for entrepreneurial success and discusses how integral sales skills are in the business world. Rael also provides valuable strategies on becoming a successful public speaker, emphasizing the importance of having a compelling message and effectively structuring presentations. The conversation transitions into practical AI tools for business productivity. Wrapping up, Rael emphasizes the significance of resilience, embracing change, and focusing on solution-oriented thinking for business growth.

00:00 Introduction to the Small Business Sweet Spot
00:26 A Personal Insight on Life in Perth
02:31 The Importance of Sales Over Marketing
07:55 The Journey to Becoming a Professional Speaker
17:15 Building Resilience and Positivity in Business
21:04 Personal Reflections
21:27 Starting a Business - From Fluke to Success
21:54 The Flaws of Consulting Firms
22:25 Winning Contracts and Seizing Opportunities
23:28 The Evolution of a Mortgage Business
24:11 The Importance of Passion and Flexibility in Business
25:46 Embracing Emerging Technologies
27:36 Practical AI Tools for Entrepreneurs
31:10 The Future of Work and AI
36:16 Give Up Control to Gain Control

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

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