If you've been wondering whether podcast guesting is actually worth your time, let me tell you... it. Is. And not just in the "some expert said it works" kind of way. I teamed up with copywriter Emily Aborn and podcast pro Ande Lyons to talk about how podcast guesting can actually work as a solid marketing strategy, not just a one-off visibility boost. We covered what makes a great pitch, how to prep for interviews (without overdoing it), and the kind of energy that gets you asked back again.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

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Resources

• Podcast Guesting Bundle by Emily Aborn → resource Emily offers for crafting pitches and topics
• Podmatch → It's like a dating site but for hosts and guests for podcasts. If you're looking for podcasts to guest on, you plug in some information and it attempts to find you shows that match! It's hand down one of the most useful tools for finding podcast shows.

• Qwoted → Where journalists hang out.
• Related Podcast Episodes
• The REAL Numbers of Podcasting: Time, Money, Energy, Possibility
• 4 Top Takeaways from 53 Podcast Guest Interviews
• Standing Out as a Podcast Guest
• Emily Aborn's Podcast → Small Business Casual
• Ande Lyons' Podcast → Don't Be Caged By Your Age
• Ande Lyons' Podcast → New England Podcasters Group
• Tool of the Week → Postamatic → This tool sits right inside Google Sheets. It is a service that automate publishing posts to your Google Business Listing! You can download your reviews too; which is handy when you want to search for certain words to put them in your marketing. I've used this for clients to schedule posts out one and two months at a time.

• Recommended Podcast 👉 Are you Being Gaslit? Here's How to Know For Sure from the Michelle Chalfant Show