The last key focus area that I want to briefly talk about is the importance of creativity in business. Now, I don’t mean the type of direct creativity that goes into producing or delivering the good or service you are currently known for, but rather the creative process of unlocking your own hidden potential to continuously innovate and try new things that are within your realm of possibility. 

And I feel that this element is often overlooked by many small business owners and is becoming more and more critical as we navigate through an increasingly complex world. 

What I have also observed is that people like to categorise or label themselves as either creative or not creative, with a profound perspective that this notion of creativity is only linked to some kind of innate “artistic flair” that you either possess or you don’t. 

It is only when I challenge these underlying beliefs or reframe the context around the meaning of creativity and how all of us having an immense amount of resources to tap into, that I start to witness some incredible changes in business owners. Here are a few ideas to ponder and help you unleash that creative person just waiting to be released:

CURIOSITY

Embracing a curious mindset is a great way to deflect your thoughts from solely focusing on solving your business problems to thinking about how your business can evolve and thrive in the future. Doing some organic market research by connecting with your customers on a deeper level and learning how they interact with your product or service can help you tweak or even redefine your entire business model. So rather than have an internal focus, get out there and be curious as to how your customers experience or perceive your business.

Also, try and take some small and measurable steps at learning how to do something in your business that perhaps you have been avoiding due to those unsubstantiated self-limiting beliefs you have carried with you. Just have a go and you may be pleasantly surprised at what you come up with!

FEAR MANAGEMENT

Number 2: Fear Management. I think it would be disingenuous for me to suggest ignoring your fears completely, but there is an undeniable truth that both fear of failure and/or fear of success holds us back. 

I would argue that failure to manage your fears could be the most significant barrier to facilitating creativity. Whilst acknowledging that your fears can prevent you from taking action is a good starting point, having the courage to back your ability to discover and learn new skills will provide you with the necessary space to connect with the inner creativity that you already possess in spades. 

So by tapping into these hidden resources, you are putting in place fail-proof measures to sustain your competitive advantage and grow into the future.

So that’s all I wanted to say about creativity, I am really hoping you enjoyed this video. Thanks again, this concludes my videos series on the 7 key focus areas to improve your business performance and all I will say its stay tuned, watch this space, and there will be more to come. See you soon.

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