How do you build your character on social media? My guest, Lauren Litt, joins me in talking about the importance of showing up online.

Lauren is the owner and lead Social Media Manager at Lil Shameless Plug. Lil Shameless Plug is a social media management company dedicated to the curation and creation of quality content for the creative entrepreneur.

Over a decade as an actor, Lauren Litt had many incredibly talented friends, not all of them knew how to promote themselves online. And so, in 2014, Lil Shameless Plug was born. In creating Lil Shameless Plug, her goal was to help creative entrepreneurs build an online web presence to help them find their audience and expand their communities.

Specifically, we talk about:

• How Lauren leverages her career as an actress in her social media business
• The importance of delegation
• Creating social media that builds relationships
• Knowing your limits in business and the online space

Top 3 Business Challenges:

• Encountering resistance and challenge from prospects who don't understand why they would need Social Media for their business. It's been a process to learn how to help others see just how powerful of a tool Social Media can be.
• Being a bit of a control freak and perfectionist - two qualities that make me good at my job because they lend themselves to the small details - has been the biggest challenge to overcome in order to allow myself to grow as a business. Learning how to let go and allow others to do their job, even if it was different from the way I would go about it.
• Expanding my Email list of high quality leads as I am focusing more on enrolling for my educational group coaching program, Social Happy. A large majority of my existing list falls into a different demographic than my target audience.

Resources mention in this episode:

• Apply to be a Guest: https://www.honeybook.com/widget/Marketing_Service_BoutiqueLLC/cf_id/61e19d0206347604f7aa25c8
• Recent Projects- Portfolio: https://jacquelinefarkas.com/case-studies

Connect with Lauren Litt

• Instagram: https://instagram.com/lauren.litt 
• Website: www.LilShamelessPlug.com

Business Resources

• Daily F.I.T. Video Series  https://getsocialhappy.lpages.co/5-minutes-a-day/

Connect with Jacqueline Farkas

- Learn More: ⁠⁠https://jacquelinefarkas.com/about⁠⁠

- Instagram: ⁠⁠https://www.instagram.com/jacquelinefarkas_/⁠⁠

- LinkedIn:⁠⁠ ⁠⁠⁠⁠www.linkedin.com/in/jfarkas14⁠⁠

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