Welcome back to Small Business Small Talk! In this episode, Dan, Sarah, and Ian dive into one of the most important topics for business owners: the customer journey. We break down what the customer journey really looks like (hint: it’s not a straight line), how many touchpoints it takes before a customer chooses your business, and why an integrated marketing strategy matters at every stage. From awareness and consideration to conversion, purchase, and loyalty, we explore the five stages of ...
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Welcome back to Small Business Small Talk! In this episode, Dan, Sarah, and Ian dive into one of the most important topics for business owners: the customer journey. We break down what the customer journey really looks like (hint: it’s not a straight line), how many touchpoints it takes before a customer chooses your business, and why an integrated marketing strategy matters at every stage. From awareness and consideration to conversion, purchase, and loyalty, we explore the five stages of ...
Hibu News Update: Enhanced Google Business Profile Optimization
Small Business Small Talk powered by Hibu
1 minute
1 year ago
Hibu News Update: Enhanced Google Business Profile Optimization
Hibu has enhanced its digital marketing solutions by adding advanced optimization to the client’s Google Business Profile (GBP) which will increase online visibility for Hibu’s small business clients. RC Thompson, Hibu’s AVP of Digital Product Management, walks us through the reasons why GBP optimization is crucial for any digital marketing campaign, and how Hibu is optimizing clients’ profiles.With the rise of AI-generated content, having a complete and accurate GBP profile is inc...
Small Business Small Talk powered by Hibu
Welcome back to Small Business Small Talk! In this episode, Dan, Sarah, and Ian dive into one of the most important topics for business owners: the customer journey. We break down what the customer journey really looks like (hint: it’s not a straight line), how many touchpoints it takes before a customer chooses your business, and why an integrated marketing strategy matters at every stage. From awareness and consideration to conversion, purchase, and loyalty, we explore the five stages of ...
