Welcome back to Small Business Small Talk! In this episode, Dan, Sarah, and Ian dive into one of the most important topics for business owners: the customer journey. We break down what the customer journey really looks like (hint: it’s not a straight line), how many touchpoints it takes before a customer chooses your business, and why an integrated marketing strategy matters at every stage. From awareness and consideration to conversion, purchase, and loyalty, we explore the five stages of ...
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Welcome back to Small Business Small Talk! In this episode, Dan, Sarah, and Ian dive into one of the most important topics for business owners: the customer journey. We break down what the customer journey really looks like (hint: it’s not a straight line), how many touchpoints it takes before a customer chooses your business, and why an integrated marketing strategy matters at every stage. From awareness and consideration to conversion, purchase, and loyalty, we explore the five stages of ...
Having a healthy small business digital marketing campaign
Small Business Small Talk powered by Hibu
21 minutes
5 years ago
Having a healthy small business digital marketing campaign
Gina Young, Hibu's AVP of Digital Performance, joins Chad and Ian to talk about what makes a healthy (effective) digital marketing campaign for your small business. Gina points out some surprising things most local businesses fail to consider when looking at their digital marketing – some relatively basic things that can have a big impact on how well you campaign performs – and she walks through simple steps that have proven to dramatically increase results.
Small Business Small Talk powered by Hibu
Welcome back to Small Business Small Talk! In this episode, Dan, Sarah, and Ian dive into one of the most important topics for business owners: the customer journey. We break down what the customer journey really looks like (hint: it’s not a straight line), how many touchpoints it takes before a customer chooses your business, and why an integrated marketing strategy matters at every stage. From awareness and consideration to conversion, purchase, and loyalty, we explore the five stages of ...
