First 15 seconds
1) Navigation
2) Image
3) Introduction
4) CTA
Engaged users
1) Build a clear picture of what you offer
2) Showcase your strengths and experience
3) Drive users to call / email / follow you
SEO – Driving clients from Google
SEO is a crucial part of marketing and can be much simpler than people make out.
Power Hour 7 was on SEO the video, audio is not live yet but you can see the preview here
www.theoruby.com/news
· On page SEO
· Image Optimisation
· Page Speed
· Links
https://www.theoruby.com/easy-seo-for-therapists/
Basics
1) Wordpress – Use the yoast or Rank Math plugins and follow on screen instructions
2) Wix – follow the checklist on the WIX SEO wiz (under marketing)
3) https://www.wix.com/wix-lp/seo-wiz
4) Squarespace – follow the checklist under marketing and use youtube videos
5) Google Business – Local SEO is powerful!
Keywords
- A keyword is simply a search term – it’s up to you to find the relevant ones and add them to your site – SEO Part 2 will be coming soon which will focus on Keywords
- There are a million therapists – be specific and identify yourself as a leader in your niche
- Content is crucial and your keywords should be input into your content