It may seem like a minefield and “experts” can ask for thousands of pounds a month just to keep you visible on Google. We will teach you the basics of keyword research and planning so that you can manage your own SEO at a fraction of the cost from an agency.
In this session we will cover:
• Understanding what keywords are and how they help SEO
• How to perform simple keyword research • Keyword Planning – Free tool and overview
• Using Google Analytics to find search terms
• The importance of Long-tail keywords
The main goal is to understand how to use keywords on your website to increase traffic and ROI.
There will a networking element of this session and attendees are encouraged to share details and follow up via our Facebook community to see how we all progress over the next 12 months.
If you are unable to make the session then please register for the email updates and I’ll send you the highlights as soon as they are ready. For more information please about our weekly Power Hours please visit www.theoruby.com or email theo@theoruby.com. All previous highlights can be found here www.theoruby.com/marketing-guides