Send us a text What if the secret to better sales isn’t selling harder—but helping buyers feel safe enough to buy? In this episode of Small Business Pivots, I sit down with St John Craner, founder of Agrarian Rural Marketing, to explore a fresh, psychology-driven approach to sales that flips traditional methods upside down. Drawing on his unique background—farm life in rural England combined with decades of psychology and sales expertise—St John explains why most sales training fails: it acti...