What does it take to build a thriving company in a competitive industry—and keep it growing for more than a decade? In this episode of Small Business Matters, host Tim Fulton and co-host Taylor Fulton sit down with Zac Nicklas, President & CEO of The Pool Boys in League City, Texas. Zac shares how he turned a small family-run pool service into a trusted, 15-employee operation that’s earned a reputation for professionalism, reliability, and integrity.
Whether you’re a seasoned entrepreneur or just starting out, Zac’s story is packed with insights about scaling smart, leading well, and finding balance between growth and personal priorities.
Episode Highlights:
• What Matters to Small Business? [03:36]
• Leading Like a CEO [06:32]
• Sustaining a Long-term Business Partnership [10:53]
• A Big Mistake Changes Everything [15:09]
• Building a Loyal, Low-turnover Team [15:36]
• Industry Involvement As a Growth Accelerator [18:37]
• Hiring a Second-in-command [23:09]
• Rapid-fire [25:55]
• Takeaways [29:06]
• Contact Information [30:58]
• SBM News [31:15]
About the Guest
Zac Nicholas is the President & CEO of The Pool Boys, a full-service pool maintenance and repair company based in League City, Texas. Founded in 2011, the company has grown from a two-man operation into a respected local brand known for its commitment to customer care and continuous improvement. Zac’s leadership philosophy centers on integrity, teamwork, and investing in people—principles that have helped him build a sustainable business with strong community roots. Tune in to hear how one small business owner built not just a company, but a culture of professionalism, trust, and purpose.
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What does it take to build a thriving company in a competitive industry—and keep it growing for more than a decade? In this episode of Small Business Matters, host Tim Fulton and co-host Taylor Fulton sit down with Zac Nicklas, President & CEO of The Pool Boys in League City, Texas. Zac shares how he turned a small family-run pool service into a trusted, 15-employee operation that’s earned a reputation for professionalism, reliability, and integrity.
Whether you’re a seasoned entrepreneur or just starting out, Zac’s story is packed with insights about scaling smart, leading well, and finding balance between growth and personal priorities.
Episode Highlights:
• What Matters to Small Business? [03:36]
• Leading Like a CEO [06:32]
• Sustaining a Long-term Business Partnership [10:53]
• A Big Mistake Changes Everything [15:09]
• Building a Loyal, Low-turnover Team [15:36]
• Industry Involvement As a Growth Accelerator [18:37]
• Hiring a Second-in-command [23:09]
• Rapid-fire [25:55]
• Takeaways [29:06]
• Contact Information [30:58]
• SBM News [31:15]
About the Guest
Zac Nicholas is the President & CEO of The Pool Boys, a full-service pool maintenance and repair company based in League City, Texas. Founded in 2011, the company has grown from a two-man operation into a respected local brand known for its commitment to customer care and continuous improvement. Zac’s leadership philosophy centers on integrity, teamwork, and investing in people—principles that have helped him build a sustainable business with strong community roots. Tune in to hear how one small business owner built not just a company, but a culture of professionalism, trust, and purpose.
In this episode, branding expert Andy Suggs stops by to shed light on one of the small business owner’s most confusing areas of responsibility: marketing. Andy shares his expertise on defining and building your brand, understanding the 12 different brand archetypes, and common mistakes small businesses make. Tune in to learn how consumers digest information today, how Aaron Rents underwent a successful engagement that transformed their brand, and how a simple day of fishing turned into an epic tale.
Episode Highlights:
• What Matters to Small Business [0:1:58]
• How It Began [0:02:46]
• Defining Your Brand [0:04:19]
• Examples of Great Branding [0:07:24]
• What a Brand Engagement Looks Like [0:09:47]
• Branding Mistakes Small Businesses Make [0:15:58]
• About Reckon Branding [0:17:59]
• Leading Client Onboarding [0:19:28]
• What’s Different Today [0:20:34]
• Aaron Rents: Portrait of a Successful Brand Engagement [0:23:00]
• One Piece of Marketing Advice [0:27:44]
• Rapid Fire [0:30:13]
• Takeaways [0:35:00]
• Contact Information [0:35:55]
• SBM Announcements [0:37:33
Small Business Matters
What does it take to build a thriving company in a competitive industry—and keep it growing for more than a decade? In this episode of Small Business Matters, host Tim Fulton and co-host Taylor Fulton sit down with Zac Nicklas, President & CEO of The Pool Boys in League City, Texas. Zac shares how he turned a small family-run pool service into a trusted, 15-employee operation that’s earned a reputation for professionalism, reliability, and integrity.
Whether you’re a seasoned entrepreneur or just starting out, Zac’s story is packed with insights about scaling smart, leading well, and finding balance between growth and personal priorities.
Episode Highlights:
• What Matters to Small Business? [03:36]
• Leading Like a CEO [06:32]
• Sustaining a Long-term Business Partnership [10:53]
• A Big Mistake Changes Everything [15:09]
• Building a Loyal, Low-turnover Team [15:36]
• Industry Involvement As a Growth Accelerator [18:37]
• Hiring a Second-in-command [23:09]
• Rapid-fire [25:55]
• Takeaways [29:06]
• Contact Information [30:58]
• SBM News [31:15]
About the Guest
Zac Nicholas is the President & CEO of The Pool Boys, a full-service pool maintenance and repair company based in League City, Texas. Founded in 2011, the company has grown from a two-man operation into a respected local brand known for its commitment to customer care and continuous improvement. Zac’s leadership philosophy centers on integrity, teamwork, and investing in people—principles that have helped him build a sustainable business with strong community roots. Tune in to hear how one small business owner built not just a company, but a culture of professionalism, trust, and purpose.
