What does it take to build a thriving company in a competitive industry—and keep it growing for more than a decade? In this episode of Small Business Matters, host Tim Fulton and co-host Taylor Fulton sit down with Zac Nicklas, President & CEO of The Pool Boys in League City, Texas. Zac shares how he turned a small family-run pool service into a trusted, 15-employee operation that’s earned a reputation for professionalism, reliability, and integrity.
Whether you’re a seasoned entrepreneur or just starting out, Zac’s story is packed with insights about scaling smart, leading well, and finding balance between growth and personal priorities.
Episode Highlights:
• What Matters to Small Business? [03:36]
• Leading Like a CEO [06:32]
• Sustaining a Long-term Business Partnership [10:53]
• A Big Mistake Changes Everything [15:09]
• Building a Loyal, Low-turnover Team [15:36]
• Industry Involvement As a Growth Accelerator [18:37]
• Hiring a Second-in-command [23:09]
• Rapid-fire [25:55]
• Takeaways [29:06]
• Contact Information [30:58]
• SBM News [31:15]
About the Guest
Zac Nicholas is the President & CEO of The Pool Boys, a full-service pool maintenance and repair company based in League City, Texas. Founded in 2011, the company has grown from a two-man operation into a respected local brand known for its commitment to customer care and continuous improvement. Zac’s leadership philosophy centers on integrity, teamwork, and investing in people—principles that have helped him build a sustainable business with strong community roots. Tune in to hear how one small business owner built not just a company, but a culture of professionalism, trust, and purpose.
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What does it take to build a thriving company in a competitive industry—and keep it growing for more than a decade? In this episode of Small Business Matters, host Tim Fulton and co-host Taylor Fulton sit down with Zac Nicklas, President & CEO of The Pool Boys in League City, Texas. Zac shares how he turned a small family-run pool service into a trusted, 15-employee operation that’s earned a reputation for professionalism, reliability, and integrity.
Whether you’re a seasoned entrepreneur or just starting out, Zac’s story is packed with insights about scaling smart, leading well, and finding balance between growth and personal priorities.
Episode Highlights:
• What Matters to Small Business? [03:36]
• Leading Like a CEO [06:32]
• Sustaining a Long-term Business Partnership [10:53]
• A Big Mistake Changes Everything [15:09]
• Building a Loyal, Low-turnover Team [15:36]
• Industry Involvement As a Growth Accelerator [18:37]
• Hiring a Second-in-command [23:09]
• Rapid-fire [25:55]
• Takeaways [29:06]
• Contact Information [30:58]
• SBM News [31:15]
About the Guest
Zac Nicholas is the President & CEO of The Pool Boys, a full-service pool maintenance and repair company based in League City, Texas. Founded in 2011, the company has grown from a two-man operation into a respected local brand known for its commitment to customer care and continuous improvement. Zac’s leadership philosophy centers on integrity, teamwork, and investing in people—principles that have helped him build a sustainable business with strong community roots. Tune in to hear how one small business owner built not just a company, but a culture of professionalism, trust, and purpose.
From Billboard to Business: Brendan Martin on Music, Marketing & Mindset
Small Business Matters
26 minutes 29 seconds
2 months ago
From Billboard to Business: Brendan Martin on Music, Marketing & Mindset
In this episode of the Small Business Matters podcast, Tim Fulton and his co-host, Taylor Fulton, welcome Brendan Martin, a Billboard-charting artist, songwriter, coach, and founder of Purpose Driven Entertainment. Brendan has collaborated with top names like Kendrick Lamar, T-Pain, and Mac Miller, while also helping over 1,000 artists land label deals, achieve a billion Spotify streams, and generate hundreds of millions of social media views.
Brendan shares his journey from freestyle battles in high school to opening for Mac Miller and Snoop Dogg, signing a restrictive record deal that stalled his career for a decade, and ultimately finding his calling in developing and marketing artists. His story highlights the resilience needed to pivot, adapt, and turn setbacks into opportunities.
Key takeaways from the conversation include:
• Customer care is everything: Small businesses can differentiate themselves from larger competitors through exceptional client service and relationships.
• Leadership responsibilities: As CEO, Brendan focuses on reputation, vendor relationships, negotiations, and exploring automations and AI to scale services.
• Innovation in marketing: He’s experimenting with AI-generated influencers, social media strategies, and playlisting to help artists grow audiences.
• The performer-to-mentor shift: Brendan explains why he thrives helping others succeed in music, offering insights shaped by both his creative experience and industry challenges.
• Lessons from mistakes: Losing relationships has often opened new doors, while overextending himself across too many projects has been a costly misstep.
Brendan’s story blends the creativity of music with the discipline of business, offering inspiration to entrepreneurs navigating growth, uncertainty, and the balance between passion and sustainability.
Episode Highlights:
• What Really Matters to Small Businesses? [02:46]
• Starting in the Music Industry [03:52]
• Responsibilities as the CEO [06:58]
• Current Technology and Marketing Trend [09:15]
• Transitioning from Performer to Producer [11:30]
• Experiencing and Enjoying the Power of AI [13:29]
• The Best and Worst Mistakes [16:06]
• Rapid Fire [19:05]
• Takeaways [24:47]
• Contact Information [24:47]
• SBM News [25:21]
Small Business Matters
What does it take to build a thriving company in a competitive industry—and keep it growing for more than a decade? In this episode of Small Business Matters, host Tim Fulton and co-host Taylor Fulton sit down with Zac Nicklas, President & CEO of The Pool Boys in League City, Texas. Zac shares how he turned a small family-run pool service into a trusted, 15-employee operation that’s earned a reputation for professionalism, reliability, and integrity.
Whether you’re a seasoned entrepreneur or just starting out, Zac’s story is packed with insights about scaling smart, leading well, and finding balance between growth and personal priorities.
Episode Highlights:
• What Matters to Small Business? [03:36]
• Leading Like a CEO [06:32]
• Sustaining a Long-term Business Partnership [10:53]
• A Big Mistake Changes Everything [15:09]
• Building a Loyal, Low-turnover Team [15:36]
• Industry Involvement As a Growth Accelerator [18:37]
• Hiring a Second-in-command [23:09]
• Rapid-fire [25:55]
• Takeaways [29:06]
• Contact Information [30:58]
• SBM News [31:15]
About the Guest
Zac Nicholas is the President & CEO of The Pool Boys, a full-service pool maintenance and repair company based in League City, Texas. Founded in 2011, the company has grown from a two-man operation into a respected local brand known for its commitment to customer care and continuous improvement. Zac’s leadership philosophy centers on integrity, teamwork, and investing in people—principles that have helped him build a sustainable business with strong community roots. Tune in to hear how one small business owner built not just a company, but a culture of professionalism, trust, and purpose.
