Renée Chaplin, VP of APAC at Constant Contact, interviews Nicola Votier, CMO of Poolwerx.

In this episode:

• Introduction of Nicola, the CMO of Poolwerx
• Discussion on the day-to-day tasks of a CMO at Poolwerx
• Understanding the importance of national and local marketing strategies
• The role of technology in Poolwerx' marketing efforts
• Addressing the challenges faced by Poolwerx in the current economic climate
• How Poolwerx supports its franchise partners with marketing and training
• Discussion on the future of Poolwerx, including digital transformation and the use of AI

Learn more: https://www.constantcontact.com/au