Theirs some pieces to those old school websites that were literal lead getting machines that have been lost with time..
But I can say this as well, many parts of a 2000 era website should be avoided at all costs in 2024.
So today's going to be a fun episode where we go back in time and dissect what works and what doesn't and by the end of the episode you'll have all the tweaks to level up that website of yours a good bit. Enjoy!
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(01:30) - Why It's So Important To Have a Good Website
(02:00) - Condense Your Info/Tabs
(03:45) - Lead Magnet Vs No Lead Magnet
(05:20) - Content Tab = Loads Of Free High Value Clients
(08:15) - Be A "Real Person" On Your Site
(08:45) - Best Thing On 2000 Websites
(11:50) - EXTRA BONUS: Website Tips
To grab some free personalized marketing advice from Arnan himself, check out his website here