What if their was just a SINGLE place where people went to get a particular service. You just go there, offer your stuff, and people happily pay you. Pretty amazing right?

In theory this is exactly what directories are. But as with most things in life.. things aren't always as they appear. With that said lets dig into today's topic, directories!

Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.

Timestamps:

(00:30) - Pure Definition Of Marketing

(01:45) - Amazing Vs. Awful Directories

(04:30)- How To Optimize Directory Marketing

To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠