What if your insane offer that gives you boatloads of new clients also leads to a flood of freebie seekers as well? People that get your stuff for free and completely take advantage of you..
This is the concern and why businesses don't do irresistible offers or half heartily craft offers that don't truly resonate with people.
What if I was to tell you that you could have your cake and eat it too?
Todays topic will do just that, it'll review one single key factor that will allow you to give out INSANE offers and at the same time not get loads of refunds. Enjoy!
Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.
Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.
Timestamps:
(00:50) - My Side "Carpentry" Business
(02:35) - Why An Irresistible Offer Is Important
(03:20) - Is A Lead Magnet A Good Idea?
(05:00) - Don't Use Discounts.. Instead Value Adds
(07:00) - One Thing To Prevent Loads Of Refunds
To grab some free personalized marketing advice from Arnan himself, check out his website here