What happens when you leave a stable corporate job, bomb as a teacher, and stumble into your true calling? You build a business that turns words into magic. In this lively episode, Annette Mashi shares how she went from Intel to in-demand copywriter, the lessons she’s learned along the way, and the strategies she uses to attract aligned clients through content, connection, and clarity. In this candid and laughter-filled episode, I sit down with the incredibly talented Annette Mashi—copywriter, content strategist, and self-described "word wizard"—to unpack the journey that took her from a stable corporate job at Intel to crafting powerful messaging for creative women in business. Annette shares how a leap of faith (and a very short-lived attempt at teaching) led her to rediscover a lifelong talent for writing, eventually building a thriving business rooted in storytelling, strategy, and authenticity. We dive into the behind-the-scenes of her business evolution, the lessons she learned from trial and error (hello, cold pitching!), and how she’s landed aligned clients by trusting her gut and honing her niche.