This week on the show we have the one, the only, soon-to-be New York Times Bestselling author, Laura F*ing Belgray!When I thought of who I would want to help ring in my 100th episode, my mentor, my friend, Laura Belgray catapulted to mind first.She has a long list of accolades which you can learn more about on her Talking Shrimp website...as well as learn why her company is named after a chatty crustacean to begin with.A bonafide celebrity and icon in the copywriting world, she's about to lau...
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This week on the show we have the one, the only, soon-to-be New York Times Bestselling author, Laura F*ing Belgray!When I thought of who I would want to help ring in my 100th episode, my mentor, my friend, Laura Belgray catapulted to mind first.She has a long list of accolades which you can learn more about on her Talking Shrimp website...as well as learn why her company is named after a chatty crustacean to begin with.A bonafide celebrity and icon in the copywriting world, she's about to lau...
This week on the show I welcome launch strategist and copywriter, Brenna McGowan. We discuss the aspect of an offer that many entrepreneurs skip over: pre-launch.It seems so much easier to skip right to the promotion of the sale, rather than warming an audience up, doing our due diligence, and testing the market... Alas, those who skip the pre-launch are leaving money (and a loyal audience) on the table.Putting the right offer in front of the right audience with the right messaging is key. Ob...
Small Business, Big Mindset
This week on the show we have the one, the only, soon-to-be New York Times Bestselling author, Laura F*ing Belgray!When I thought of who I would want to help ring in my 100th episode, my mentor, my friend, Laura Belgray catapulted to mind first.She has a long list of accolades which you can learn more about on her Talking Shrimp website...as well as learn why her company is named after a chatty crustacean to begin with.A bonafide celebrity and icon in the copywriting world, she's about to lau...
