
B2B buyers live on LinkedIn. SteadyRev founder Austin Futers shows how to capture a true founder voice, choose the right post mix, repair low reach, and connect comments to real sales outcomes. We cover network hygiene, when to use video vs text, authentic relationship building, and whether Sales Navigator is worth it.
What we talked about:
How to build a founder-led LinkedIn content system from one monthly interview
The current post mix that works: 1–2 videos weekly, strong text posts, smart carousels
Fixing low reach by cleaning irrelevant connections and tightening ICP
Commenting and DMs that open deals without spam
When Premium or Sales Navigator pays off, and when to skip it
Simple RevOps habits that convert LinkedIn attention into pipeline
Connect with Austin: