Feeling invisible in a noisy marketplace? You’re not alone. Millions of small businesses are competing for the same customers, but here’s the secret: survival isn’t about going bigger—it’s about getting sharper.
In this episode of Small Business Big AI, Kim and Hal reveal how AI helps you stop fighting over scraps in the crowded ocean and start owning your own pond—a hyper-niche where you become the go-to authority.
What You’ll Learn in This Episode:
Why This Matters Now:
With tariffs, inflation, and economic uncertainty puttingnearly 40% of small businesses at risk, playing it safe by being “generic” is the fastest road to failure. In today’s market, niching down is survival—and AI is the compass that helps you navigate.
Challenge of the Week:
Jump into a social media community in your industry. Use AI (even a smart ChatGPT prompt) to uncover one recurring frustration no one is solving. That’s your first step toward finding your pond.
Listen If You’re:
🎧 Tune in now and learn how to own your pond, build trust fast, and thrive in a tightening economy.
Subscribe & Review
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Ready to Take Action?
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Music Credit: “I Am with You” by Dream Cave; EpidemicSound via iStock.com
Sound Effects: https://pixabay.com/sound-effects/