"AI has played a role in journalism for quite a while." In this episode, Pete Pachal comes to chat about the transformative impact of AI on journalism and how journalists can use artificial intelligence, addressing both the challenges and opportunities it presents.

We cover the importance of managing expectations around AI's capabilities, the historical context of machine-generated content in newsrooms, and the need for ethical practices in AI implementation. We also discuss the million-dollar question: will AI replace actual human journalists?

🤖 Additional Яesources:

- Newsletter: https://mediacopilot.substack.com/

- One-hour class: https://learn.mediacopilot.ai/p/beginning-ai-for-marketers-pr-and-journalists

- Consulting: https://mediacopilot.ai/

- Media Copilot podcast: https://podcasters.spotify.com/pod/show/the-media-copilot

- Pete Pachal @ LinkedIn: https://www.linkedin.com/in/peterpachal/

🤖 Connect with Juan Faisal:

- LinkedIn: https://www.linkedin.com/in/akajuanfaisal/

- Newsletter: https://juanfaisal.substack.com/

- Website: https://juanfaisal.com/

🤖 About our Guest:

Pete Pachal is the Founder and CEO of The Media Copilot, a newsletter and podcast about how generative AI is changing the media. He also teaches creative professionals in journalism and PR about how to use AI tools, and he consults with companies of all sizes on how to incorporate generative AI into real work. Pete has a long career in journalism, previously holding senior roles in global newsrooms such as CoinDesk and Mashable. As a thought leader in tech, crypto, and AI, he often appears on TV news, including Fox Business, CNN, and The Today Show. He also puts his encyclopedic knowledge of Doctor Who to good use in his side hustle, the popular podcast Pull To Open.

🤖 Creativity & Robots: “A love letter to human creativity, with AI as the stage prop.”

Host Juan Faisal interviews creative professionals to discuss how generative AI influences our creative process, work, and media consumption. Join us to learn how AI can enhance your creativity, and dive into the ethics and realities of the tech. For experts and beginners alike.

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🤖 Timestamps:

00:00 - Intro: Pete Pachal

00:44 - Can AI Fix Fake News and Deepfakes in Journalism?

02:45 - AI Beyond ChatGPT: Transforming Newsroom Workflows

08:44 - CoinDesk’s AI Journey: How to Successfully Integrate AI in Media

14:28 - AI in the Workplace: How Will It Affect Your Career?

18:58 - Why AI Can’t Replace Your Creative Judgment and Expertise

25:47 - Pro Tips: How to Use AI Tools to Elevate Your Career

30:33 - Custom AI Solutions: How Media Copilot Empowers Creative Pros

34:27 - Journalism Careers: Is AI a Job Killer or Career Maker?