Tim Sharp of Gen8 on whether AI in marketing is exciting or existential

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Slideshow with Dave Hayward

Dave Hayward, Europa Creative Partners

11 episodes

22 hours ago

Slideshow is a podcast about ideas worth sharing, one slide deck at a time. In each episode, a guest brings in a handful of slides to unpack a bold idea, a clever framework, or a working demo. Host Dave Hayward (Europa Creative Partners) guides the conversation through business, marketing, strategy, technology and AI. We're all about making space for sharp insight, creative detours, and the occasional cosmic reference. More information and resources are available at www.europa.nz.

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Tim Sharp of Gen8 on whether AI in marketing is exciting or existential

Slideshow with Dave Hayward

43 minutes 53 seconds

4 months ago

Tim Sharp of Gen8 on whether AI in marketing is exciting or existential

HIGHLY VISUAL EPISODE - watching is probably a superior experience, but a rich and engaging conversation for listeners all the same.

In this episode, Tim Sharp joins host Dave Hayward in discussing the transformative impact of AI on marketing, exploring both the exciting opportunities and the existential challenges it presents.

We examine the necessity for marketers to adapt to new technologies while upholding the core principles of their craft.

The conversation explores the capabilities of generative AI, the evolution of creative processes, the value of experience, and the ethical considerations surrounding the use of AI in marketing.

Tim also highlights the risks associated with virtual agents and emphasises the need for governance in this rapidly evolving landscape.

Slideshow with Dave Hayward is a production of Europa Creative Partners - high-growth B2B marketing for ambitious brands. www.europa.nz.