Sports fans aren’t just spectators, they’re the engine behind every major media tech shift. From cable TV and HDTV to streaming and now spatial media, fans’ passion has driven adoption at every step. In this episode, we explore how sports have been the “killer app” for new technology, and why the next big leap, immersive 3D sports experiences, will be no different. Tune in to see why the future of watching sports may change forever Follow us on linked in at https://www.linkedin.com/company/sk...
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Sports fans aren’t just spectators, they’re the engine behind every major media tech shift. From cable TV and HDTV to streaming and now spatial media, fans’ passion has driven adoption at every step. In this episode, we explore how sports have been the “killer app” for new technology, and why the next big leap, immersive 3D sports experiences, will be no different. Tune in to see why the future of watching sports may change forever Follow us on linked in at https://www.linkedin.com/company/sk...
From 2K to Real Play: Bringing Video Game Ad Personalization to Live Sports
Skyrim.AI's Expert Series
17 minutes
2 months ago
From 2K to Real Play: Bringing Video Game Ad Personalization to Live Sports
Sports franchises and broadcasters have long admired the engagement levels seen in sports video games. Now, with spatial sports media, the line between game and reality is blurring, and advertising stands to become more personal and impactful in the process. Gamers have shown that dynamic, personalized ads can be accepted, even appreciated, when done thoughtfully and in context. Bringing that philosophy to live sports means each fan could see a version of the game that speaks directly to them...
Skyrim.AI's Expert Series
Sports fans aren’t just spectators, they’re the engine behind every major media tech shift. From cable TV and HDTV to streaming and now spatial media, fans’ passion has driven adoption at every step. In this episode, we explore how sports have been the “killer app” for new technology, and why the next big leap, immersive 3D sports experiences, will be no different. Tune in to see why the future of watching sports may change forever Follow us on linked in at https://www.linkedin.com/company/sk...
