In this episode of Skip to the Point, Alex talks to Brian LaManna, Enterprise AE and number one seller at Gong. Brian tells Alex about the biggest mistakes he sees AEs make, and with that he gives Alex advice on how to better refine her process and the difference between personalisation and relevance, especially during outbounding and discovery.Brian also talks about what to do next if your discovery goes well, and how to handle common objections, especially at the bottom of the sales funnel. Tune in as Alex and Brian skip to the point.CHAPTERS0:00 Introduction1:19 The biggest mistakes AEs make in discovery4:48 Getting prospects to open up about Pain. 6:10 Mistakes made pre-discovery call with research9:30 Personalization vs Relevance11:32 Mistakes made in discovery call followups. 14:49 Handling objections19:13 Rapid-fire Questions