Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful.
This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.
All content for Skip the Queue is the property of Rubber Cheese and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful.
This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.
How to Build a High-Converting Online Gift Shop for Museums and Attractions - Stephen Spencer and Simon Jones
Skip the Queue
49 minutes 55 seconds
2 weeks ago
How to Build a High-Converting Online Gift Shop for Museums and Attractions - Stephen Spencer and Simon Jones
In this episode of Skip the Queue, recorded live at the VAC Conference 2025, industry experts Stephen Spencer from Stephen Spencer and Associates and Simon Jones from Navigate Agency join Paul Marden and Andy Povey to talk about the first Visitor Attraction Playbook, focused on building successful e-commerce gift shops, with special participation from Skip the Queue’s founding host, Kelly Molson.
The conversation marks the launch of the Skip the Queue Playbook: The Retail Ready Guide to Going Beyond the Gift Shop — a practical resource designed to help attractions reimagine their retail strategies and create meaningful online experiences.
They discuss how attractions can extend their visitor experience online using Stephen’s STARS model (Story, Team, Ambience, Recipients and Sustainability), while integrating systems, improving fulfilment and creating authentic, seamless shopping journeys. The episode highlights how e-commerce can become a natural extension of an attraction’s brand, offering new ways to engage audiences and generate revenue sustainably.
Skip the Queue
Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful.
This podcast is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers.
