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Skins Agency Podcast
Skins Agency
11 episodes
5 days ago
Delving into the dark side of branding, we will explore the topics of how branding impacts human psychology, and how these two are integrated. Among others, we want to find answers on: How are brands influencing our psyche today? How do we know if brands today are actually good for us? How ethical are today's brands and how do we build more ethical brands? What do we do when some brands tend to become evil? Join us as we explore the fascinating world of Brand and Psychology.
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Marketing
Business
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All content for Skins Agency Podcast is the property of Skins Agency and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Delving into the dark side of branding, we will explore the topics of how branding impacts human psychology, and how these two are integrated. Among others, we want to find answers on: How are brands influencing our psyche today? How do we know if brands today are actually good for us? How ethical are today's brands and how do we build more ethical brands? What do we do when some brands tend to become evil? Join us as we explore the fascinating world of Brand and Psychology.
Show more...
Marketing
Business
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Brand & Psychology Ep.9 - Stefano Masserini
Skins Agency Podcast
1 hour 6 minutes 32 seconds
1 year ago
Brand & Psychology Ep.9 - Stefano Masserini

Very little introduction needed to this guest! Stefano is the Senior Global Brand Manager at Red Bull, and a PhD Candidate at Sorbonne Nouvelle. In this conversation he brings in incredible insights on branding, the fusion of the digital and physical worlds, and some of the most impactful campaigns he has worked on. Tune in for a ride into our understanding of symbols, using sub-cultures in global campaigns and a bit of skiing! Visit our website: ๐ก๐ญ๐ญ๐ฉ๐ฌ://๐ฐ๐ฐ๐ฐ.๐ฌ๐ค๐ข๐ง๐ฌ๐š๐ ๐ž๐ง๐œ๐ฒ.๐œ๐จ๐ฆ Listen to Skins Agency Podcast: Spotify - ๐ก๐ญ๐ญ๐ฉ๐ฌ://๐จ๐ฉ๐ž๐ง.๐ฌ๐ฉ๐จ๐ญ๐ข๐Ÿ๐ฒ.๐œ๐จ๐ฆ/๐ฌ๐ก๐จ๐ฐ/๐Ÿ๐๐ข๐Ÿ‘๐”๐Ÿ‘๐ข๐Ÿ’๐‹๐ซ๐‰๐„๐„๐ฌ๐ข๐Ÿ“๐‰๐ซ๐ข๐‡๐ ๐ฅ Apple Podcasts - ๐ก๐ญ๐ญ๐ฉ๐ฌ://๐ฉ๐จ๐๐œ๐š๐ฌ๐ญ๐ฌ.๐š๐ฉ๐ฉ๐ฅ๐ž.๐œ๐จ๐ฆ/๐ฎ๐ฌ/๐ฉ๐จ๐๐œ๐š๐ฌ๐ญ/๐ฌ๐ค๐ข๐ง๐ฌ-๐š๐ ๐ž๐ง๐œ๐ฒ-๐ฉ๐จ๐๐œ๐š๐ฌ๐ญ/๐ข๐๐Ÿ๐Ÿ”๐Ÿ•๐Ÿ“๐Ÿ–๐Ÿ•๐ŸŽ๐Ÿ•๐Ÿ—๐Ÿ” Check out our Instagram: ๐ก๐ญ๐ญ๐ฉ๐ฌ://๐ฐ๐ฐ๐ฐ.๐ข๐ง๐ฌ๐ญ๐š๐ ๐ซ๐š๐ฆ.๐œ๐จ๐ฆ/๐ฌ๐ค๐ข๐ง๐ฌ.๐š๐ ๐ž๐ง๐œ๐ฒ Connect with Stefano on Linkedin: https://www.linkedin.com/in/stefanomasserini/

Skins Agency Podcast
Delving into the dark side of branding, we will explore the topics of how branding impacts human psychology, and how these two are integrated. Among others, we want to find answers on: How are brands influencing our psyche today? How do we know if brands today are actually good for us? How ethical are today's brands and how do we build more ethical brands? What do we do when some brands tend to become evil? Join us as we explore the fascinating world of Brand and Psychology.