Delving into the dark side of branding, we will explore the topics of how branding impacts human psychology, and how these two are integrated. Among others, we want to find answers on: How are brands influencing our psyche today? How do we know if brands today are actually good for us? How ethical are today's brands and how do we build more ethical brands? What do we do when some brands tend to become evil? Join us as we explore the fascinating world of Brand and Psychology.