In this episode, we are thrilled to have Zach Frantz, the founder of Wildland Coffee. Zach Frantz is all about living life on his own terms, breaking free from the 9-5 suburban grind, and not following trends and societal expectations. Through Wildland Coffee, he's not only crafting amazing coffee products but also inspiring others to live a different kind of life. We dive into Zach’s opinions on some of the most recent marketing strategies used by some of the biggest companies in the world, the ethics behind creating cool products, and the branding strategy Zach chose to implement for his own company, Wildland Coffee. Tune in to hear about Zach’s unique entrepreneurial approach on life!