Brand & Psychology Ep.2

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Skins Agency Podcast

Skins Agency

11 episodes

5 days ago

Delving into the dark side of branding, we will explore the topics of how branding impacts human psychology, and how these two are integrated. Among others, we want to find answers on: How are brands influencing our psyche today? How do we know if brands today are actually good for us? How ethical are today's brands and how do we build more ethical brands? What do we do when some brands tend to become evil? Join us as we explore the fascinating world of Brand and Psychology.

Marketing

Business

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Marketing

Business

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Brand & Psychology Ep.2 - Bradley Hoos

Skins Agency Podcast

55 minutes 42 seconds

2 years ago

Brand & Psychology Ep.2 - Bradley Hoos

In this episode, we are thrilled to have Brad Hoos, the CEO of The Outloud Group, as our guest. The Outloud Group is the influencer marketing industry's most trusted agency, having worked with hundreds of 8 & 9 figure brands, including Grubhub, Fiverr, SimpliSafe, Policygenius, Athletic Greens, and many more.

Brad is a speaker and writer, sharing his insights on various platforms, including publications like USA Today, Forbes, and BigCommerce, podcasts like Fox News Radio's Getting Schooled, Metrics & Chill, and No Dumb Questions, events like VidCon and AdvertisingWeek, and even live TV like Cheddar on the NYSE.

We dive into Brad's experience working with some of the biggest brands in the industry while covering a range of topics, including what branding really means, the role of influencers in building brands, and the ethics of using influencer marketing to promote specific brands.