In the first episode of this podcast, I had the pleasure of interviewing Bettina Binder, an experienced marketing and branding expert who has worked with global companies such as Allianz and MediaCom. Bettina is now the managing partner of Voller Ideen and runs an Online Business Academy, where she helps aspiring entrepreneurs turn their ideas into successful businesses in just 12 weeks.  

We delved into the world of branding and discussed what it takes to create a successful brand strategy that resonates with consumers. We also explored the necessary traits of a successful brand manager and the crucial psychological aspects of understanding your customers.  

This episode offers valuable insights and practical tips for anyone interested in building and managing successful brands that prioritize ethical considerations and truly connect with consumers.