Ever wish you could tell exactly what your customer is thinking — before they even say a word?

In this special 2-part episode of the Skid Steer Nation Podcast, Ryan Deemer explores how Cody Kubinak, owner of Carolina EarthWerx, used skills honed in law enforcement to accelerate his success in excavation. Filled with practical advice and real-world examples, this episode is designed to help you build stronger client relationships, close more deals, and grow your business faster.

Key Insights:

✅Mastering Nonverbal Cues: Learn how Cody applies interrogation techniques from his law enforcement days to sense customer hesitation and guide conversations toward a "yes."

✅Building a Business from a Trailer and a Dream: Discover how Cody stacked small jobs into a full-blown excavation company with 22 employees.

✅Scaling with Systems and Culture: Get tips on how Cody built a strong team culture that fuels loyalty and performance.

✅Relationships Over Transactions: See how focusing on genuine human connections instead of dollar signs led to Cody landing major subdivision projects.

Why This Episode Matters:

This episode is essential for excavation and land management professionals who want to level up their communication skills and turn more conversations into contracts. Whether you're closing your first job or managing multiple crews, Cody’s approach offers game-changing insights.

🔗 Connect with Success:

👉 Visit Carolina EarthWerx’ website: https://carolinaearthwerx.com/

👉 Skid Steer Nation: Your go-to destination for American-made skid steer attachments: ⁠https://skidsteernation.com/⁠

👉 Throttled Up Marketing: Struggling to get your excavation or land service business noticed? With industry-specific expertise, we help businesses like yours build a professional web presence, automate marketing, and generate quality leads. Learn more at ⁠https://www.getthrottledup.com/⁠

🎧 Join us next week as we bring you more insights from professionals shaping the excavation industry!