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Skid Steer Nation
Ryan Deemer
112 episodes
3 days ago
Join the Skid Steer Nation podcast to discover how excavation and land service business owners are finding innovative solutions to grow their businesses. Our in-depth interviews provide valuable tips on everything from customer acquisition, sales and marketing, to employee recruitment and management, all while being entertained by our dynamic host. Don't miss out on this exciting opportunity to take your business to the next level!
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All content for Skid Steer Nation is the property of Ryan Deemer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join the Skid Steer Nation podcast to discover how excavation and land service business owners are finding innovative solutions to grow their businesses. Our in-depth interviews provide valuable tips on everything from customer acquisition, sales and marketing, to employee recruitment and management, all while being entertained by our dynamic host. Don't miss out on this exciting opportunity to take your business to the next level!
Show more...
Marketing
Business
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Andrew Michael: The Power of Staying Small and Thinking Deep
Skid Steer Nation
1 hour 30 minutes 32 seconds
2 months ago
Andrew Michael: The Power of Staying Small and Thinking Deep

When Andrew Michael left his job as a diesel tech during the chaos of COVID, he didn’t chase scale—he chased control, family, and purpose. What started as renting equipment and testing the waters led to buying his first skid steer and embracing a solo operator model.

But what really makes this episode stand out? Andrew’s mindset. This isn't just about clearing land—it’s about clearing mental clutter, owning your story, and showing up for your family and clients in a way most business owners never figure out.

If you’ve ever battled imposter syndrome, wrestled with niching down, or wondered if staying small is actually smart, Andrew’s story hits hard.

Takeaways:

✅Renting vs. Owning: Andrew rented equipment for three years before finally buying his own skid steer—and the confidence that came with it was the real game changer.
✅Niching Is a Strength: Early on, he tried to do “anything brown or green,” but narrowing his focus helped build a reputation and reduce burnout.
✅Mindset over Machines: Success in this business isn’t about horsepower—it’s about what’s happening between your ears.
✅Solo by Design: Andrew doesn’t want 30 employees or a fleet—he wants to be known as a specialist, and it’s working.
✅Pressure Creates Performance: From family life to business decisions, Andrew uses pressure to fuel growth, not fear.
Why it MattersThis episode hits home for blue-collar business owners trying to balance growth, purpose, and peace of mind—without selling their soul or sacrificing their family.

Links:

🔹 Visit Michael Way Acre’s Facebook Page: https://www.facebook.com/michaelwayacres🔹 Shop American-Made Attachments: https://skidsteernation.com/

🔹 Need More Leads for Your Excavation Business? Visit Throttled Up Marketing: https://www.getthrottledup.com/

Skid Steer Nation
Join the Skid Steer Nation podcast to discover how excavation and land service business owners are finding innovative solutions to grow their businesses. Our in-depth interviews provide valuable tips on everything from customer acquisition, sales and marketing, to employee recruitment and management, all while being entertained by our dynamic host. Don't miss out on this exciting opportunity to take your business to the next level!