For the exhibition This End Up: the Art of Cardboard we created this short promo video. The film features a work in the exhibition called Cakeland by artist Scott Hove and is a sequel to a previous video that the museum produced called Road Trip. You can view that video here: http://www.youtube.com/watch?v=M_rmqK... Special thanks go to Scott Hove for letting the museum film in his studio and to Sibby's Cupcakes for allowing us to film in their bakery. http://www.mshove.com http://www.sibbyscupcakery.com *************************************** Bronze, marble, stainless steelcardboard? In fact, many of the most highly esteemed artists, like Robert Rauschenberg, Frank Gehry, Joan Brown and Manuel Neri, have experimented with cardboard as an artistic material. Both relatively inexpensive and ubiquitous, cardboard affords artists the ability to work on a large-scale that might not be otherwise possible. In this exhibition, artists challenge the limits of cardboard by investigating topics ranging from formal concerns to social commentary and engineering. Oakland-based artist Scott Hove paints and embellishes cardboard transforming its dull, brown surface to a delectable, pink, frosted cake. Exploring the sculptural quality of cardboard, Tobias Putrih carefully carves the material revealing organic forms with dynamic surfaces. Ranging from large scale installation to two-dimensional objects, this exhibition demonstrates the almost endless artistic possibilities of this everyday material. This End Up: the Art of Cardboard runs from November 8, 2008 through February 15, 2009