Making Sense of your Data for Digital Marketing - guest: Jonathan Price from American Eagle

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Sitecore Standard Values

Sultan Semlali

21 episodes

2 days ago

Sitecore Standard Values Podcast Join Sitecore's Value Consultants and their guests as they discuss all things Sitecore in a composable world. Every episode features Thought Leaders and experts in Marketing, Business Value, Personalization, Content Operations, Commerce, Data, and more. Episodes are also published on Youtube at: https://www.youtube.com/playlist?list=PL1jJVFm_lGny4iMEBhCWxkfGU5n3Rv_nH

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Making Sense of your Data for Digital Marketing - guest: Jonathan Price from American Eagle

Sitecore Standard Values

23 minutes 59 seconds

2 years ago

Making Sense of your Data for Digital Marketing - guest: Jonathan Price from American Eagle

Join us for the second part of the conversation between Rick Bauer and Jonathan Price, multi-year Multi Solution MVP, Global Sitecore Practice Director for American Eagle.

In the first part of the interview on the Sitecore Water Cooler podcast, they discussed how to drive business outcomes by leveraging content, content solutions and customer journeys.

In this episode, they discuss how to make sense of the explosion of data by leveraging analytics for digital marketing. How to collect data, how to leverage different technologies (PowerBI, Tableau, Google Data Studio, Snowflake, etc...) and drive actionable insights for the business.

Enjoy the show!