In this episode of the Sitecore Standard Values podcast, Sultan Semlali, a Customer Transformation Director at Sitecore, hosts a conversation with Ahmad Harb, the CTO of Omnia, a Sitecore partner. The discussion centers around the unique digital landscape of the MENA region, the fast-paced environment in Dubai, and the specific demands of clients in this area.

Ahmad highlights the rapid digital transformation in the region, noting how quickly things change and the need for businesses to keep up with these changes. He emphasizes the importance of understanding local governance, compliance, and security requirements, which are crucial for digital projects in the region.

Ahmad shares insights into some key projects Omnia has worked on, particularly in the government and oil and gas sectors. He mentions the long-term relationships Omnia maintains with its clients, such as ADNOC and the Abu Dhabi government, emphasizing the continuous value they provide over the years.

The conversation also touches on the importance of Sitecore's composable architecture, which allows for flexibility and quick adaptation to client needs. Ahmad discusses how composability helps deliver projects faster and more efficiently, aligning with the fast-moving culture of the region. 

One of the standout projects Ahmad mentions is the digital transformation for COP28, which included the development of a website and a mobile app powered by Sitecore. This project involved serving 10 million visitors in two weeks, showcasing the scalability and robustness of Sitecore’s platform.

The podcast concludes with Ahmad discussing the importance of providing tangible value to clients through Sitecore, ensuring scalability, security, and personalized experiences. Sultan wraps up the episode by praising Omnia's capabilities and their successful partnership with Sitecore.