Host Adam O'Donnell is back with this week's episode of Sit Down Startup with guest Zuben Mathews, co-founder and CEO of the financial health app Brigit. Mathews draws from his own experiences of financial hardship and his background in economics to address the critical issue of product-market fit in financial technology. He also emphasizes the importance of listening closely to the core pain points of customers, such as financial stress from living paycheck to paycheck, lack of credit score, and insufficient savings.

Learn more about how Mathews advocates for swiftly transitioning from extensive research to real-world testing, as real-world feedback offers invaluable insights that can refine and perfect the product. Moreover, the founder stresses the need for truly understanding market needs and gaining customer trust, seeing these as essential components for achieving product-market fit and creating impactful financial solutions that can alleviate financial stress. Stream the full episode now.

(00:08:15) Employee Job Security Amid Covid Crisis

(00:12:45) Data-Driven Overdraft Solution Development Journey

(00:16:24) User Engagement through Market Research for Growth

(00:20:41) Targeted Online Advertising for Financial Stress Relief

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