
Amy Kawahara joins me to share insights from her role as Senior Producer at Expedia Group. In this episode, Amy delves into the intricacies of producing high-caliber commercials, her experiences working with top-tier talent and the importance of understanding every facet of your job.
Key Takeaways:
(00:00) Amy discusses her work with the NBA and talents like Nikola Jokić and Jimmy Butler.
(03:14) Producing is 90% problem-solving and 10% babysitting; Amy explains the day-to-day responsibilities.
(05:07) Amy reflects on her time producing live news, emphasizing the fast-paced nature of the industry.
(06:11) She shares her experience working on an iPhone spot with The Rock.
(09:30) Amy talks about her preference for working behind the camera and how it suits her skill set.
(11:23) The challenge of burnout in production and the importance of taking breaks.
(13:22) The value of learning every aspect of your job to better communicate and collaborate with team members.
(15:25) Inspiration can come from anywhere — movies, TV shows and even museum visits.
(19:06) Amy emphasizes the importance of everyone being a good fit on her teams.
Resources Mentioned:
https://www.linkedin.com/in/amykawahara/
Expedia Group | LinkedIn -
https://www.linkedin.com/company/expedia/
Expedia Group | Website -
https://www.expediagroup.com/
Central European University Press -
https://ceupress.com/
NBA -
https://www.nba.com/
iPhone -
https://www.apple.com/iphone/
The Rock -
https://www.imdb.com/name/nm0425005/
https://www.nba.com/player/203999/nikola-jokic/bio
https://www.nba.com/player/202710/jimmy-butler/bio
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