As entrepreneurs and small business owners we often fail to give marketing the attention it well deserves to foster maximum business growth.  Since we are playing the game, we need to know the rules and have the cheat sheet.  January was a time for reassessment.  If you haven't already done it, now is the time for redirection of resources and energy to focus on how we spend limited marketing dollars and energy for both near and long term business growth and personal branding.  Often in trying to sell our product or service, we lose sight of the fact that marketing is all about CUSTOMER perception.  So the main focus is on meeting people's needs, and technology is our tool to do that.  Technology has also provided the small marketer with a flatter playing field.     Our guest, Lela Woodward, shares some capabilities, technologies and trends that are critical to the success of your marketing program in 2020.  The Brand Lela, Inc. team affords clients and their customer an authentic, innovative and creative experience that increases brand awareness and desired goal conversion. Join the show as she shares marketing magic.  Find out more about The Brand Lela here.