In this episode of Sip Sip Hooray! we dive into the the recent declarations that no level of alcohol is safe, calls for cancer labeling, the anti-alcohol movement and the impacts on the wine industry and wine lovers. Our guest, Erlinda Doherty, a sommelier, alcohol policy expert and founder of Vinicola Consulting, sheds light on the latest health warnings, the World Health Organization's stance on alcohol, and the potential implications of new government regulations.

We discuss the history of alcohol warnings and neo-prohibition movements,
the WHO’s "no safe level of alcohol" claim, what’s motivating it and why now? We look at the science behind moderate wine consumption, how health policies and warning labels could change the wine industry, and what wine lovers and industry professionals can do to have their voices heard.