The need for help for impacted wine professionals is ongoing.

On this episode of Sip Sip Hooray!, we dive into how the wine and hospitality community supports professionals in crisis. Guest Cristie Norman, president and co-founder of the United Sommeliers Foundation, shares how the nonprofit has been providing financial aid to sommeliers and wine professionals affected by disasters—including the recent Los Angeles wildfires.

The recent LA wildfires may be over, but their impact on the wine and hospitality industry continues. Cristie Norman discusses the ongoing need, not only for the LA Fires but also for recent hurricanes, other natural disasters, but also healthcare needs and domestic violence issues facing sommeliers.

Learn about the foundation’s five-year journey, its impact on industry professiona, and how you can contribute to their mission. From financial aid for those facing unexpected hardships to disaster relief efforts, the USF is making a real difference. From providing emergency grants to those in need to long-term recovery support, their work is truly inspiring.