One of the busiest men in the motorsports industry finally made time for us—and we’re honored to welcome Jim Liaw to the podcast. Jim is the co-founder of Formula Drift and the General Manager of the PRI Show, the largest motorsports trade show in the U.S.In this episode, we dive into the incredible success story of Formula Drift, how big challenges often require tough decisions, and how those same challenges can lead to extraordinary growth. We also explore Jim’s role at the PRI Show, its growth, and why sim racing is becoming such an essential part of the future of motorsports.
Formula Drift is the top professional drifting series in the U.S., where drivers compete by skillfully sliding their cars sideways through a course. Unlike traditional racing, it’s judged on style, speed, angle, and precision. The series features high-powered, rear-wheel-drive cars and head-to-head battles, drawing fans worldwide with its mix of motorsport and showmanship.
What is PRI Show?The Performance Racing Industry (PRI) Trade Show is the world's largest gathering dedicated to motorsports professionals. Held annually in December in Indianapolis, Indiana, it showcases the latest racing products and technologies from over 1,100 companies. The event is exclusive to industry members, offering networking opportunities, educational programs, and exhibits spanning all forms of auto racing, including drag, stock car, open-wheel, and off-road. The 2025 PRI Show is scheduled for December 11–13.⸻
